Copywriter with a Background in Journalism and User Experience Design

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Loran Vanden Bosch

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[email protected]

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Why Choose Me?

When I was a journalist, I learned about The Four Deadly Questions:

  1. What do you believe?
  2. Why do you believe what you believe?
  3. How do you know you’re right?
  4. What happens if you’re wrong?

These questions have stuck with me: they remind me not only of the stakes of being a journalist, but also the stakes of being a copywriter.

As a copywriter for your business, I will ask myself:

  1. What do I believe about your business? (i.e. its strengths and weaknesses, its values, who your prospective clients are)
  2. Why do I believe these things about your business? (i.e. you, your employees, or your past clients told me, your previous advertising, my own internet research)
  3. How do I know I’m right? (i.e. confirm my sources are credible and do more research if necessary)
  4. What happens if I’m wrong? (i.e. failure to create copy that converts for your business)

I learned to take my reporting work seriously. To ensure your company’s success, I will bring the same thoughtful care to my copywriting work for your business.

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Case Study: ErgoQuest

ErgoQuest is a small company that manufactures custom zero gravity workstations and chairs for professionals with chronic pain.

Since 2010, their only marketing strategy has been simple YouTube videos. So far, I’ve improved their marketing by updating their website with new products, videos, photos, translations, etc., gathering data on their past clients as well as their target clients, compiling testimonials, running Meta ads, creating an email sales campaign, and writing scripts for and filming longer YouTube videos.

View the copy projects below. Downloadable files are attached.

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